About Success Starts Within
Success Starts Within provides sport psychology resources to athletes and performers looking to improve their mental game. Success Starts Within offers 1-1 mental performance coaching and mental training courses to help you build confidence, mental toughness, and all the mental skills you need to elevate your performance. We also provide many free resources, including weekly articles, podcasts, and videos that cover sport psychology topics to help you master the mental game. No matter your sport, skill level, or financial ability, you will find the mental training resources you need here at Success Starts Within.

Mission Statement
Make mental training and sport psychology accessible, affordable, and achieveable to all athletes.
Eli Straw, M.S. - Mental Game Coach
Eli is a mental game coach and the founder of Success Starts Within. He holds a Master’s Degree in psychology with a sport psychology specialization. He has worked one-on-one with athletes from 6 different continents and over ten different countries on building a stronger mental game.
Eli has extensive experience coaching, teaching, and consulting with professional, elite, college, high school, middle school, and youth athletes. Eli also has experience playing baseball at the collegiate and professional levels.
Eli works with athletes of all sports and all levels and is a current member of the AASP.

Founder of Success Starts Within, LLC
Sports Psychology Articles

What to Do When You’re Scared to Make a Mistake
Have you ever played so scared and so worried about making mistakes that you actually hold yourself back during games? You avoid situations where you

Why Confidence Can’t Be Based on Results (And What to Do Instead)
Do you feel really confident after you play well, but after you play poorly, this confidence drops? You question your abilities. You second guess yourself.

How to Manage the Fear of Disappointment in Sports
When you play, do you have a lot of fear about disappointing your parents, coaches, teammates, or anyone else? Do you find that this fear

A Parent’s Guide to Helping Your Young Athlete Develop a Growth Mindset
Does your child get really frustrated during games? Do they say things like, “I’m just not good at this”? If so, what you’re seeing is

How to Bounce Back From a Bad Game
Have you ever left a game feeling disappointed, frustrated, and as though your confidence has completely been destroyed? I get it. Bad games happen, right?

Mindfulness Training for Athletes: How to Stay Present and Perform at Your Peak
In this article, I’m going to go over mindfulness training for athletes. We’ll cover: What mindfulness is The benefits it has on your game Three
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