About Success Starts Within
Success Starts Within provides sport psychology resources to athletes and performers looking to improve their mental game. Success Starts Within offers 1-1 mental performance coaching and mental training courses to help you build confidence, mental toughness, and all the mental skills you need to elevate your performance. We also provide many free resources, including weekly articles, podcasts, and videos that cover sport psychology topics to help you master the mental game. No matter your sport, skill level, or financial ability, you will find the mental training resources you need here at Success Starts Within.
Mission Statement
Make mental training and sport psychology accessible, affordable, and achieveable to all athletes.
Eli Straw, M.S. - Mental Game Coach
Eli is a mental game coach and the founder of Success Starts Within. He holds a Master’s Degree in psychology with a sport psychology specialization. He has worked one-on-one with athletes from 6 different continents and over ten different countries on building a stronger mental game.
Eli has extensive experience coaching, teaching, and consulting with professional, elite, college, high school, middle school, and youth athletes. Eli also has experience playing baseball at the collegiate and professional levels.
Eli works with athletes of all sports and all levels and is a current member of the AASP.
Founder of Success Starts Within, LLC
Sports Psychology Articles
How Past Experiences Impact Athletic Performance
Have you had negative past experiences within your sport? These can include bad games you’ve played or injuries you’ve experienced. These negative experiences are tough
Develop an Aggressive Mentality Instead of a Scared Mentality in Sports
Do you play scared? Do you focus on not wanting to make mistakes and as a result, your play is fueled by this fear? As
Stop Playing Tight During Competition
Do you play tight and tense during games? Many athletes I work with in one-on-one mental performance coaching play tense. They get stressed out and
How to Get Mentally Relaxed for Competition
A stressed mind will only hold you back. When you are unable to get mentally relaxed for competition, we will see sports performance anxiety, fear
Develop High Level Mental Skills
As an athlete, you’re no stranger to training. You know that in order to improve at your sport, you must train! This is true no
Why Acceptance is Key to Managing Sports Performance Anxiety
Do you get anxious before games? Do you worry a lot about what other people think of you and whether or not you’ll play well?
Join Our Community Newsletter!
Which includes a mindset tip of the week, along with our most recent
articles and videos.
Master Your Mental Game With One-On-One Coaching
Get one-on-one mental performance coaching to help break through mental barriers and become the athlete you’re meant to be!