About Success Starts Within

Success Starts Within provides sport psychology resources to athletes and performers looking to improve their mental game. Success Starts Within offers 1-1 mental performance coaching and mental training courses to help you build confidence, mental toughness, and all the mental skills you need to elevate your performance. We also provide many free resources, including weekly articles, podcasts, and videos that cover sport psychology topics to help you master the mental game. No matter your sport, skill level, or financial ability, you will find the mental training resources you need here at Success Starts Within.

Mission Statement

Make mental training and sport psychology accessible, affordable, and achieveable to all athletes.

Founder of Success Starts Within, LLC

Eli Straw, M.S. - Mental Game Coach

Eli is a mental game coach and the founder of Success Starts Within. He holds a Master's Degree in psychology with a sport psychology specialization.

Eli has extensive experience coaching, teaching, and consulting with professional, elite, college, high school, middle school, and youth athletes. Eli also has experience playing baseball at the collegiate and professional levels.

Eli works with athletes of all sports and all levels and is a current member of the AASP.

Mental Game Coach Eli Straw

Free Trainings

Master Your Mental Game With One-On-One Coaching

Get one-on-one mental performance coaching to help break through mental barriers and become the athlete you're meant to be!