About Success Starts Within
Success Starts Within provides sport psychology resources to athletes and performers looking to improve their mental game. Success Starts Within offers 1-1 mental performance coaching and mental training courses to help you build confidence, mental toughness, and all the mental skills you need to elevate your performance. We also provide many free resources, including weekly articles, podcasts, and videos that cover sport psychology topics to help you master the mental game. No matter your sport, skill level, or financial ability, you will find the mental training resources you need here at Success Starts Within.
Mission Statement
Make mental training and sport psychology accessible, affordable, and achieveable to all athletes.
Eli Straw, M.S. - Mental Game Coach
Eli is a mental game coach and the founder of Success Starts Within. He holds a Master’s Degree in psychology with a sport psychology specialization. He has worked one-on-one with athletes from 6 different continents and over ten different countries on building a stronger mental game.
Eli has extensive experience coaching, teaching, and consulting with professional, elite, college, high school, middle school, and youth athletes. Eli also has experience playing baseball at the collegiate and professional levels.
Eli works with athletes of all sports and all levels and is a current member of the AASP.
Founder of Success Starts Within, LLC
Sports Psychology Articles
How to Stop Judging Yourself During Games
As an athlete, one of the most powerful mindset shifts you can make is learning how to be non-judgmental — especially toward your own performance.
A Simple Tip to Boost Confidence Before a Game
There’s a powerful shift you can make that will instantly increase your confidence heading into a game. It’s not complicated. In fact, it’s something you’re
Why Trying to Play Perfect Causes You to Underperform
There’s a phrase I came up with while working with a basketball player to help him break free from perfectionism. It was simple, even a
How to Improve Your Mindset as an Athlete (4 Practical Tips)
If you want to improve your mindset as an athlete and take your mental game to the next level, it starts with simplifying your approach
2 Questions to Simplify Your Mental Game
As athletes, we often overcomplicate the mental side of performance. But the truth is, a strong mental game should feel simple. Not easy — but
How to Manage the Fear of Reinjury in Sports
Coming back from an injury can be one of the most difficult challenges you face as an athlete. Physically, you may be cleared. You’ve gone
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