About Success Starts Within
Success Starts Within provides sport psychology resources to athletes and performers looking to improve their mental game. Success Starts Within offers 1-1 mental performance coaching and mental training courses to help you build confidence, mental toughness, and all the mental skills you need to elevate your performance. We also provide many free resources, including weekly articles, podcasts, and videos that cover sport psychology topics to help you master the mental game. No matter your sport, skill level, or financial ability, you will find the mental training resources you need here at Success Starts Within.
Mission Statement
Make mental training and sport psychology accessible, affordable, and achieveable to all athletes.
Eli Straw, M.S. - Mental Game Coach
Eli is a mental game coach and the founder of Success Starts Within. He holds a Master’s Degree in psychology with a sport psychology specialization. He has worked one-on-one with athletes from 6 different continents and over ten different countries on building a stronger mental game.
Eli has extensive experience coaching, teaching, and consulting with professional, elite, college, high school, middle school, and youth athletes. Eli also has experience playing baseball at the collegiate and professional levels.
Eli works with athletes of all sports and all levels and is a current member of the AASP.
Founder of Success Starts Within, LLC
Sports Psychology Articles

4 Tips to Play Without Fear in Sports
If you’ve ever felt nervous before a game, worried about making mistakes, afraid of letting people down, or hesitant to trust yourself in competition, you’re

How to Mentally Prepare for a Big Game
Whether it’s a playoff game, your first varsity start, a college showcase, a championship match, or a game in front of scouts, big games can

How to Use Your Mental Game to Improve Athletic Performance
Have you ever had a game where you knew you were physically prepared, but you still didn’t play your best? You practiced hard all week.

How to Help Your Child Manage Anger and Frustration in Sports
Sports are frustrating. Rarely do games go exactly as planned; mistakes happen, teammates mess up, and bad calls are made. This can make it difficult

Importance of Acceptance in Sports
I work with a lot of athletes struggling with sports performance anxiety. The first skill I teach them is acceptance. Not because we like the

Stop Hesitating Before Shots in Basketball
When the ball is passed to you, do you immediately shoot it without hesitation? Or is there a moment of doubt? A moment where you
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