About Success Starts Within

Success Starts Within provides sport psychology resources to athletes and performers looking to improve their mental game. Success Starts Within offers 1-1 mental performance coaching and mental training courses to help you build confidence, mental toughness, and all the mental skills you need to elevate your performance. We also provide many free resources, including weekly articles, podcasts, and videos that cover sport psychology topics to help you master the mental game. No matter your sport, skill level, or financial ability, you will find the mental training resources you need here at Success Starts Within.

Mission Statement

Make mental training and sport psychology accessible, affordable, and achieveable to all athletes.

Eli Straw, M.S. - Mental Game Coach

Eli is a mental game coach and the founder of Success Starts Within. He holds a Master’s Degree in psychology with a sport psychology specialization. He has worked one-on-one with athletes from 6 different continents and over ten different countries on building a stronger mental game.

Eli has extensive experience coaching, teaching, and consulting with professional, elite, college, high school, middle school, and youth athletes. Eli also has experience playing baseball at the collegiate and professional levels.

Eli works with athletes of all sports and all levels and is a current member of the AASP.

Founder of Success Starts Within, LLC

Sports Psychology Articles

Manage Social Anxiety in Sports

With social anxiety, social interactions cause feelings of anxiety, fear, self-consciousness, and embarrassment. And sports are all about social interactions. Making it tough for athletes

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How to Hit With a Calm Mind

Are you overthinking at the plate? In this article, you will learn a powerful strategy to calm your mind going up to bat and unleash the potential you know you have!

Read More »

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Which includes a mindset tip of the week, along with our most recent
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Free Trainings

Master Your Mental Game With One-On-One Coaching

Get one-on-one mental performance coaching to help break through mental barriers and become the athlete you’re meant to be!