What Does a Mental Coach Do?

A mental coach is a professional who works with athletes to improve their mental game. Learn about what a mental coach does and how you can get started with mental coaching today!
Quick Summary:
  • Mental performance coaching helps athletes strengthen their mindset so their physical skills transfer consistently into competition.
  • The coaching focuses on building confidence, improving focus, managing pressure, and overcoming fear of failure and performance anxiety.
  • Athletes follow a structured process that includes a mental performance assessment, personalized training plan, weekly coaching, and targeted mental exercises.
  • The goal is to help athletes perform freely, stay composed under pressure, recover quickly from mistakes, and compete with greater consistency.
  • Mental performance coaching is used by athletes across all sports and levels, from youth and high school to college and elite competitors.

Athletic success is built on two core foundations: physical skills and mental skills.

To perform at the highest level, you need high-level physical skills. There’s no way around this. You have to master the fundamentals and be able to perform them well on a consistent basis.

But in addition to physical skills you need a strong mental game. You must have confidence, focus, composure, and all other mental skills that will elevate your level of play.

Just as some coaches and trainers help you develop physical skills, you need someone who will help you strengthen your mental game. That’s where a mental coach comes into play.

Mental Performance Coach Defined

A mental coach is a professional who works with athletes to improve their mental game. Typically a mental coach will have a master’s in sport psychology.

This is needed to ensure they have a good understanding of mental tools and strategies that will help athletes improve their performance.

Mental coaches may go by different names, with some of the main ones including mental performance coach, mental game coach, sport psychology consultant, and sport psychology coach.

All of these refer to the same form of coaching, which involves identifying your current strengths and weaknesses and working on building stronger mental skills.

“A mental coach is a professional who works with athletes to improve their mental game.”

Mental Coach vs Sports Psychologist vs Therapist

Many athletes and parents wonder about the difference between a mental coach, a sports psychologist, and a therapist. While there is overlap, the focus of each is different.

A mental performance coach works specifically on strengthening an athlete’s mental game for competition. The focus is performance-based and forward-oriented. This includes building confidence, improving focus, managing pressure, reducing performance anxiety, and strengthening composure under stress.

A sports psychologist typically holds a doctoral degree and may work in both clinical and performance settings. Some focus on therapy and mental health treatment, while others focus on performance enhancement within sport.

A therapist or counselor works primarily on mental health concerns such as depression, trauma, or clinical anxiety. Therapy is often not performance-focused.

Mental performance coaching is not clinical therapy. It is structured mental training designed to improve how you think, respond, and perform in competitive environments. If you’d like a deeper explanation of how mental performance coaching works, you can read a full breakdown here.

Why Do Athletes Work With a Mental Coach?

There are many different specific reasons why an athlete will work with a mental coach. But when push comes to shove, there seem to be two driving mindsets.

Either the athlete wants additional skills they know will improve their game, or they are noticing that they are playing well in practices but not in games and there is something mental that is causing this.

The first reason stems from an understanding that elite athletes have high levels of mental toughness. And one of the best ways to build mental toughness is to work with a coach who will show you how.

This is the same principle that leads athletes to go work with a strength and conditioning coach. They want a stronger body, so they go work with someone who will show them how to build one.

The other driving force for working with a mental coach is not playing well in games but playing well in practice. When this happens, not only is it frustrating, but it’s also confusing. In practice, you play great, but in games, you play like a completely different person.

The main cause for this is mental. We know this because you clearly have the skills to succeed since you’re showing them in practice. There’s something mental blocking those skills during games.

Common Signs You May Benefit From Mental Coaching

You don’t have to be struggling severely to benefit from mental coaching. Often, the signs are subtle.

You may benefit from mental performance coaching if:

  • You perform well in practice but struggle in games

  • You experience performance anxiety before a competition

  • You overthink during games

  • You lose confidence after mistakes

  • You struggle with fear of failure

  • You feel pressure from expectations

  • Your confidence fluctuates based on recent results

  • You tighten up in big moments

If any of these sound familiar, the issue is likely not physical ability. It’s mental performance consistency.

Main Mental Game Challenges Mental Coaching Works to Overcome

When you find yourself performing well in practice but not in games, there are going to be certain mental game challenges that are holding you back.

There may be one, or there may be many that are all working together to keep you from performing your best.

The main mental game challenges athletes face include:

  • Fear of Failure – playing not to mess up rather than playing to succeed.
  • Sports Performance Anxiety – physical tension, racing thoughts, or nervousness before or during competition.
  • Perfectionism – feeling like one mistake ruins everything.
  • Negative Self-Talk – critical thoughts that lower confidence mid-game.
  • Self-Doubt – questioning your ability despite strong preparation.
  • High Expectations – pressure from coaches, parents, or yourself.

Mental coaching will help you overcome these challenges. How is that done? By building positive mental skills.

“When you find yourself performing well in practice but not in games, there are going to be certain mental game challenges that are holding you back.”

Main Mental Skills Mental Coaching Works to Develop

Mental game challenges are overcome by understanding them and then working to develop positive mental skills.

Think about the fear of failure, for example. This is when you are afraid of making a mistake during a game. One of the best ways to reduce this fear is by building confidence. The more you trust yourself and your skills, the less afraid you will be of making a mistake.

Here are the main mental skills mental coaching develops:

  • Self-Confidence
  • Focus
  • Positive Self-Talk
  • Resilience
  • Composure
  • A Strong Self-Image
  • Mindfulness
  • Goal Setting
  • Mental Toughness

“Mental game challenges are overcome by understanding them and then working to develop positive mental skills.”

How Mental Skills Translate Into Better Performance

Mental performance coaching is not about positive thinking. It is about building specific mental skills that directly improve execution.

  • Confidence allows you to play freely rather than cautiously.
  • Focus keeps your attention on what you can control instead of outcomes.
  • Composure prevents one mistake from becoming two or three.
  • Resilience allows you to bounce back quickly from adversity.
  • Constructive self-talk prevents negative thoughts from controlling performance.
  • Emotional regulation helps you manage nerves under pressure.

When these skills are strengthened, your physical training finally shows up in competition.

Mental coaching bridges the gap between practice performance and game-day execution.

How Does Mental Coaching Work?

Below is the structure of how the coaching process works. The sections that follow explain how this structure builds lasting mental skills and how progress develops over time.

Your work with a mental coach will be custom-tailored to you and your specific situation. For the coaching to have the most impact, it needs to be heavily focused on the areas that are holding you back.

But in general, there is a set structure that is followed (while the skills worked on may vary depending on your need).

The mental coaching I offer is set up to allow for the most effective way to overcome your mental game challenges and build mental skills.

Here is how the mental coaching program works:

Mental Game Assessment

The first thing that happens is you take a mental game assessment. This will occur before our first session. The assessment provides me with the information I need to create your mental game plan.

Mental Game Plan

With the information gathered from the assessment, I will create a custom mental plan for you. This will include the main mental game challenges I’ve recognized, along with the key areas we will focus on improving moving forward.

Weekly Coaching Sessions

The coaching will take place during weekly, 50-minute sessions. These are virtual so that you have access to mental coaching no matter where you are in the world.

Action Steps

After each coaching session, you will be given action steps for that week. These are your opportunity to put the tools you learn into practice and really make a change happen.

“Your work with a mental coach will be custom tailored to you and your specific situation. For the coaching to have the most impact, it needs to be heavily focused on the areas that are holding you back.”

How Structured Training Builds Lasting Mental Skills

Mental performance coaching is most effective when it follows a clear, step-by-step structure rather than scattered tips or motivational advice.

Without structure, mental training often becomes inconsistent and results fade under pressure.

Lasting confidence and composure are not built overnight. They are developed through a structured process that strengthens mental skills progressively over time.

In my structured 12-week mental performance coaching program, the process includes:

  • Mental Performance Assessment – A detailed evaluation to identify specific mental patterns and performance barriers.
  • Personalized Mental Training Plan – A custom roadmap targeting the exact challenges affecting your performance.
  • Weekly One-on-One Coaching Sessions – Structured sessions designed to build mental skills progressively.
  • Targeted Mental Training Exercises – Practical tools such as visualization, thought awareness, and performance routines applied between sessions.
  • Ongoing Adjustment and Progression – The plan evolves as your skills improve to ensure continued development.

If you’d like to learn more about the full structure of the program, you can explore the structured 12-week mental performance coaching program here.

The Step-by-Step Mental Performance Coaching Process

Mental performance coaching typically follows a structured progression:

  1. Mental Performance Assessment — Identify key mental patterns and performance barriers

  2. Personalized Mental Training Plan — Target confidence, focus, pressure, and consistency

  3. Weekly One-on-One Coaching — Build mental skills progressively

  4. Mental Training Exercises — Apply tools such as visualization, routines, and thought awareness

  5. Ongoing Adjustment — Track progress and refine the plan as skills improve

This structured system allows athletes to build lasting confidence, composure, and performance consistency over time.

What a Typical Week of Mental Coaching Looks Like

Each week follows a clear progression:

  1. We review recent practices and competitions.

  2. We identify where mental patterns showed up.

  3. We focus on one primary mental skill.

  4. You learn specific tools to strengthen that skill.

  5. You leave with clear action steps to apply before the next session.

Between sessions, you implement mental training exercises such as visualization, reset strategies after mistakes, thought restructuring, and pre-performance routines.

Mental coaching is not just conversation. It is mental training applied directly to competition.

Who Benefits Most From This Type of Coaching?

Mental performance coaching works for athletes at all levels, including:

  • Youth athletes building early mental habits

  • High school athletes facing recruiting pressure

  • College athletes competing at higher intensity

  • Elite athletes refining consistency

  • Athletes returning from injury

  • Athletes struggling with confidence swings

The common thread is simple: athletes who want their mental game to match their physical ability.

When Athletes Begin Noticing Real Mental Changes

Many athletes begin noticing improvements within the first few weeks. Increased awareness, improved focus, and more confidence often show up early.

However, lasting mental strength develops progressively.

Over a structured 12-week program, mental skills move from understanding to practice to consistent application in competition.

The goal is not temporary confidence. The goal is building a repeatable mental system you can rely on long after coaching ends.

How to Get Started With Mental Coaching

Mental coaching is the best way for you to build the mental skills you need to succeed in sports.

If you’re ready to strengthen your mental game and perform with greater confidence and consistency, the next step is to explore the coaching program.

If you are interested in learning more about the mental coaching program I offer and seeing how you can get started, please fill out the form below, or click here to schedule a free introductory coaching call.

If you have any questions about mental coaching, please do not hesitate to reach out.

Thank you for reading and I wish you the best of success in all that you do.


Frequently Asked Questions About Mental Coaching

Is mental coaching only for athletes who are struggling?

No. Mental coaching is not just for athletes who are underperforming. Many athletes work with a mental coach proactively to gain a competitive edge.

Some athletes seek coaching because they struggle with performance anxiety, fear of failure, or inconsistent confidence. Others are already performing well but want to strengthen their focus, composure, and mental toughness so they can perform more consistently under pressure.

Mental performance coaching helps athletes at all levels — from overcoming mental blocks to refining performance.

Can mental coaching help with performance anxiety and fear of failure?

Yes. Managing performance anxiety and fear of failure is one of the most common reasons athletes seek mental coaching.

Through structured mental training, athletes learn how to regulate thoughts, calm physical tension, build confidence, and stay focused during competition. The goal is not to eliminate nerves completely, but to perform effectively even when pressure is present.

How long does it take to see results from mental coaching?

Many athletes begin noticing improvements within the first few weeks, especially in awareness, focus, and confidence.

However, lasting mental strength develops progressively. Over a structured 12-week program, mental skills move from understanding → practice → consistent application in competition. The goal is not temporary confidence, but a repeatable mental system you can rely on long term.

Is online mental coaching effective?

Yes. Mental performance coaching works extremely well virtually.

Sessions are conducted one-on-one via Zoom or a phone call, and athletes receive structured exercises to apply between sessions. Because mental training focuses on thoughts, emotions, and focus, it transfers directly to real competition regardless of location.

Athletes from multiple countries and levels have successfully improved their mental game through virtual coaching.

How is mental coaching different from sports psychology or therapy?

Mental performance coaching is performance-focused and forward-oriented.

It focuses on building confidence, improving focus, managing pressure, and strengthening mental skills for competition. Therapy typically focuses on mental health treatment, while sports psychology can include both clinical and performance work.

Mental coaching is structured mental training designed specifically to improve performance.

What kind of athletes benefit most from mental coaching?

Mental coaching is especially helpful for athletes who:

  • Perform well in practice but struggle in games

  • Experience pressure, overthinking, or confidence swings

  • Want to perform more consistently under stress

  • Are returning from injury or rebuilding confidence

  • Want a competitive mental edge

Athletes across youth, high school, college, and elite levels benefit from strengthening their mental game.

Can parents be involved in the mental coaching process?

Yes. Parent involvement can be very helpful, especially for younger athletes.

While sessions remain focused on the athlete, parents can receive guidance on how to support confidence, reduce pressure, and reinforce mental skills outside of coaching.

For athletes under 18, the introductory call is typically with a parent first so we can discuss goals and ensure the program is a strong fit.

How do I know if mental coaching is right for me?

Mental coaching is a strong fit if you feel something mental is holding your performance back — such as pressure, fear of failure, overthinking, or inconsistent confidence.

The best way to determine fit is through a short introductory coaching call where we discuss your goals, challenges, and whether the structured program aligns with what you need.

Contact Success Starts Within Today

Please contact us to learn more about mental coaching and to see how it can improve your mental game and increase your performance. Complete the form below, call (919) 914-0234 or schedule an introductory coaching call here.

Eli Straw

Eli is a sport psychology consultant and mental game coach who works 1-1 with athletes to help them improve their mental skills and overcome any mental barriers keeping them from performing their best. He has an M.S. in psychology and his mission is to help athletes and performers reach their goals through the use of sport psychology & mental training.

Follow Coach Eli on Social Media

Mental Training Courses

Learn more about our main mental training courses for athletes: The Confident Competitor Academy,  and The Mentally Tough Kid Course.

The Confident Competitor Academy  is a 6-week program where you will learn proven strategies to reduce fear of failure and sports performance anxiety during games. It’s time to stop letting fear and anxiety hold you back.

The Mentally Tough Kid course will teach your young athlete tools & techniques to increase self-confidence, improve focus, manage mistakes, increase motivation, and build mental toughness.

Recent Articles
Categories
Follow Us

Master Your Mental Game With One-On-One Coaching

Get one-on-one mental performance coaching to help break through mental barriers and become the athlete you’re meant to be!

Master Your Mental Game With One-On-One Coaching

Get one-on-one mental performance coaching to help break through mental barriers and become the athlete you’re meant to be!