What is Mental Performance Coaching?

mental performance coaching for athletes.
Quick Summary:
  • Mental performance coaching helps athletes strengthen their mental game just like physical training.
  • A mental performance coach works with athletes to overcome fear, anxiety, self-doubt, and distractions.
  • Coaching focuses on developing key mental skills such as positive self-talk, visualization, breathing control, mindfulness, and goal-setting.
  • Through structured sessions, athletes gain confidence, focus, resilience, and composure under pressure.
  • The goal is to help athletes perform freely, naturally, and consistently—unlocking their full potential in competition.

As an athlete, you need to be skilled physically as well as mentally. While a lot of work is put into developing physical skills, it’s easy to overlook the mental side of the game. That’s where mental performance coaching comes into play.

Mental performance coaching is the process of training an athlete’s mind to perform consistently, confidently, and freely under pressure.

In this comprehensive article, we’re going to explore what mental performance coaching is, the benefits it will have on your game, and exactly how the process works.

At Success Starts Within, mental performance coaching is delivered through a structured 12-week one-on-one program that includes a detailed mental performance assessment, a personalized mental training plan, weekly coaching sessions, and guided exercises between sessions. The goal is to help athletes build confidence, improve focus, manage pressure, and perform consistently in competition.

Mental Performance Coaching Defined

Mental performance coaching involves working one-on-one with a mental performance coach to overcome mental game challenges and build the mental skills you need to succeed.

The coaching will involve identifying specific challenges you’re struggling with, and then focusing on a game plan to overcome those challenges by building positive mental skills. 

The coaching is very actionable and will be similar to physical training you already do. But instead of performing physical drills, you will perform mental training exercises to strengthen mental skills.

Mental Coaching vs Mental Performance Coaching

Many athletes search for both mental coaching and mental performance coaching and wonder if they are different. In reality, these terms refer to the same process — developing mental skills to improve performance in competition.

Mental coaching focuses on strengthening the athlete’s mindset, while mental performance coaching emphasizes applying those mental skills directly in competition. Both involve structured mental training designed to build confidence, improve focus, manage pressure, and increase performance consistency.

If you would like a full breakdown of what a mental coach does, you can read the full guide here.

How Mental Performance Coaching Is Structured

Mental performance coaching follows a structured, progressive process designed to help athletes develop mental skills in a practical and repeatable way. Rather than offering generic mindset advice, the coaching focuses on identifying the specific mental patterns influencing performance and building targeted strategies to improve them.

In my one-on-one mental performance coaching program, the process begins with a detailed mental performance assessment used to understand an athlete’s strengths, challenges, and mindset tendencies. From there, a personalized mental training plan is created, outlining the key mental skills the athlete will develop, such as confidence, focus, composure, and performing under pressure.

The coaching then progresses through structured weekly sessions where athletes learn, apply, and refine mental training tools in real performance environments. Between sessions, athletes complete targeted exercises designed to strengthen mental skills and improve consistency in competition. This structured progression allows mental skills to develop into reliable habits that transfer directly into games and high-pressure situations.

This step-by-step, individualized development process is what allows my structured mental performance coaching program to produce lasting improvement in confidence, focus, emotional control, and performance consistency.

Who Mental Performance Coaching is For

Mental performance coaching is valuable for athletes across all levels and situations, including:

  • Athletes who perform well in practice but struggle in games

  • Athletes dealing with performance anxiety or fear of failure

  • Athletes who overthink during competition

  • Athletes rebuilding confidence after injury

  • Youth athletes building early mental habits

  • High school athletes facing recruiting pressure

  • College athletes competing at higher intensity

  • Elite athletes seeking greater consistency under pressure

Mental coaching is not only for struggling athletes. Many athletes work proactively to strengthen their mental game and gain a competitive edge.

Key Tools Used in Mental Performance Coaching

Mental skills are built through the use of sports psychology tools and techniques. Some of the main tools and techniques used within mental performance coaching include…

  • Self-Talk
  • Visualization
  • Mindfulness
  • Process Goals
  • Reframing
  • Performance Evaluation
  • Breath Work
  • Goal Setting
  • Journal Writing

Main tools used in mental performance coaching

Through research studies, tools such as visualization and mindfulness, among others, have been proven to increase athletic success.

In sports, a tremendous amount of effort is put into developing physical skills. Time is spent fine tuning mechanics and being sure all the fundamentals have been ingrained in muscle memory.

But what about the ability to bounce back from failure?

What about having the strength to manage high expectations, perform well under pressure, and cope with fear and anxiety?

Often these areas are overlooked…at least until challenges begin to present themselves.

Through consistent application of these tools, athletes develop greater control over their thoughts, emotions, and performance responses. This allows their physical training to show up more consistently during competition.

Mental Blocks a Mental Coach Helps Solve

Many athletes do not struggle with physical ability — they struggle with mental barriers that interfere with performance. Mental performance coaching helps athletes overcome challenges such as:

  • Sports performance anxiety before or during competition

  • Fear of failure and fear of making mistakes

  • Overthinking and hesitation during competition

  • Confidence fluctuations based on results

  • Playing tight under pressure

  • Difficulty bouncing back after mistakes

  • Negative self-talk and self-doubt

Benefits of Mental Coaching for Athletes

A 2024 systematic review and meta-analysis of 22 studies found that about 1 in 5 athletes sought help from a mental-health professional (psychologist, counselor, etc.) in the past 12 months.

Showing that elite athletes recognize the importance of working on their mental game.

Working through structured mental performance coaching produces measurable performance benefits.

  • Greater Confidence: Athletes learn how confidence is built and maintained so it becomes stable rather than dependent on recent results.
  • Increased Focus: Mental training strengthens the ability to recognize distractions and quickly return attention to what can be controlled.
  • More Resilience: Athletes develop strategies to recover from mistakes quickly and prevent one error from affecting the next play.
  • Decreased Anxiety: Structured techniques help reduce physical tension and racing thoughts before and during competition.
  • Increased Motivation: Athletes gain clarity around their internal drivers, making effort and discipline more consistent.
  • Stronger Self-Talk: Mental training improves awareness of thought patterns and builds more constructive internal dialogue.
  • Stronger Mental Toughness: Through repetition and application, athletes build composure under pressure and consistency across environments.

Benefits of working with a mental performance coach.

How These Mental Skills Improve Performance

Imagine gaining all of these skills. How much better would your performances be?

But we don’t have to even start with all of them…what about gaining just one of these benefits?

Let’s say confidence, for example.

How much would your game change if you truly believed in yourself and your skills? Would you play more freely? Would you enjoy the game a little bit more?

What about fears and anxieties? Do you think you’d be as worried if you had the confidence in yourself that you were capable of success?

That is what can happen once you begin working with a mental performance coach.

“Mental performance coaching helps you play your best by teaching you how to think your best.”

What Changes When You Work With a Mental Coach?

Mental performance coaching creates a clear shift in how athletes think, respond, and perform.

Before mental coaching:

  • Overthinking during competition

  • Playing cautiously instead of freely

  • Confidence rising and falling with results

  • Fear of making mistakes

  • Difficulty handling pressure

After structured mental coaching:

  • Clear, focused mindset during competition

  • Playing freely and trusting preparation

  • Stable, repeatable confidence

  • Ability to perform under pressure

  • Faster recovery from mistakes

Mental coaching does not change your physical skills — it allows your physical skills to show up consistently in competition.

What Does a Mental Coach for Athletes Do?

A mental performance coach helps you build mental skills through a structured and personalized process. While the tools used are universal, how they are applied is tailored to the individual athlete.

How Mental Performance Coaching Works

Mental performance coaching follows a progressive process, similar to physical training. Just as physical skills require repetition and refinement, mental skills develop through structured practice over time.

Confidence, focus, and composure are not built overnight. They are strengthened through consistent application in real performance environments.

Through structured coaching, athletes identify mental patterns that interfere with performance, apply targeted mental training tools, and gradually build reliable mental habits that transfer directly into competition.

Here at Success Starts Within, mental performance coaching is delivered through a structured 12-week mental performance coaching program

12-Week Mental Coaching Program

  • Mental Game Assessment: you will begin mental coaching by taking an assessment. This assessment helps to gain a better idea of your main mental game challenges, along with the key mental skills we need to focus on building.
  • Deep Dive Session: following the completion of the assessment, our first session together will be a deep dive session, where we get a clear idea of what’s holding you back within your game and what mental skills will help.
  • Custom Mental Game Plan: once you’ve completed the assessment and we’ve had our first session, I will create your custom mental game plan. This will include the top mental skills we will focus on during the coaching.
  • Weekly Coaching Sessions: each week we will have a 30-minute mental performance coaching session. During these sessions we will review recent practices and games, and you will learn different mental training tools and techniques.
  • Action Steps: following each session you will receive action steps to complete during the week. These are a vital part of the program, as it is the effort you put in between the sessions where serious growth will take place.

12-week mental performance coaching program for athletes

Structuring mental performance coaching in this way has proven to be the optimal setup for success.

While the structure itself remains the same, the personalization comes into play when creating your mental game plan. This is where a tailored approach is taken to ensure the work will align with you, your personality, and your goals.

Experience Working With Athletes

Mental performance coaching has helped athletes across multiple sports and competitive levels develop stronger confidence, focus, and composure.

Athletes commonly experience breakthroughs such as:

  • Playing more freely in competition

  • Reduced performance anxiety

  • Increased consistency between practice and games

  • Greater emotional control under pressure

  • Stronger belief in their ability

These improvements occur through structured mental training applied consistently over time.

When to Work With a Mental Coach

How to know when it’s time to work with a mental coach as an athlete can be difficult. Even if you are noticing mental blocks holding you back within your game, you may feel like it’s something you can work through on your own.

Athletes typically begin mental performance coaching in one of two ways: reactively or proactively.

A reactive approach occurs when a mental block is clearly interfering with performance. This may include overthinking in games, performance anxiety, or confidence swings that limit execution.

A proactive approach occurs when an athlete wants to strengthen mental skills before problems arise, improve consistency under pressure, or gain a competitive edge.

In both cases, structured mental training strengthens the athlete’s ability to perform reliably in competition.

How to Get Started With Mental Performance Coaching

Knowing now what mental coaching for athletes is, the benefits it will have on your game, along with how the process works, how can you get started with mental performance coaching?

Well, if you’re interested in getting started with mental coaching, the next step is for you to schedule a free introductory coaching call.

During the call, we’ll go over your main goals for the coaching to see if the program will be a good fit. I will also answer any questions you may have about the coaching and the process as well.

If you’re ready to take your game to the next level, schedule a free introductory coaching call to learn more about mental performance coaching.


Additional Questions About Mental Performance Coaching

What is mental performance coaching, and how does it differ from physical training?

  • Mental performance coaching involves working one-on-one with a mental performance coach to develop mental skills such as confidence, focus, and resilience. It complements physical training by enhancing an athlete’s mindset and mental strength.

What are some of the benefits of mental performance coaching for athletes?

  • Mental performance coaching offers several benefits, including increased confidence, improved focus, enhanced resilience, reduced anxiety, heightened motivation, positive self-talk, and stronger mental toughness. These benefits can significantly impact an athlete’s performance on the field or court.

How does the process of mental performance coaching work, and what is the typical structure?

  • Mental performance coaching is a structured process that takes time to develop. It typically involves a mental game assessment, a deep dive session, a custom mental game plan, weekly coaching sessions, and action steps for athletes to work on between sessions. The structure remains consistent, but the personalization comes into play when creating the mental game plan.

When should athletes consider working with a mental performance coach?

  • Athletes can benefit from mental performance coaching whether they are currently underperforming or performing well. A reactive approach involves seeking coaching when facing mental blocks that hinder performance, while a proactive approach involves recognizing the potential benefits of a stronger mental game. In both cases, mental performance coaching can be beneficial for athletes looking to enhance their performance and mindset.

Can mental coaching help athletes who perform well in practice but not in games?

  • Yes. One of the most common reasons athletes seek mental coaching is inconsistency between practice and competition. Mental training helps remove mental blocks so skills transfer into games.

Is mental coaching only for struggling athletes?

  • No. Many athletes work with a mental coach proactively to gain a competitive edge and strengthen their mental skills before problems appear.

How long does mental coaching take to work?

  • Many athletes notice increased awareness and focus within the first few weeks. Lasting mental strength develops progressively over structured training.

Do elite athletes use mental performance coaching?

  • Yes. Mental performance coaching is widely used by elite and professional athletes to maintain consistency, composure, and confidence under pressure.

Contact Success Starts Within Today

Please contact us to learn more about mental coaching and to see how it can improve your mental game and increase your performance. Complete the form below, call (919) 914-0234 or schedule an introductory coaching call here.

What Athletes & Parents Say About Working 1-on-1 With Eli

Athletes across multiple sports and competitive levels have used my 12-week 1-on-1 mental performance coaching program to strengthen confidence, improve focus, and perform more consistently under pressure.

“It’s been immensely helpful having a voice aside from coaches or parents. Our athlete feels like Eli is on their team.”
— Eliza B.

“Nothing I tried stuck until I worked 1-on-1 with Eli. Now I stay in the moment, reset after mistakes, and compete with a calmer mindset.”
— Sandra H.

“Working with Eli has been one of the best decisions we’ve made. The mental tools for handling pressure, building confidence, and bouncing back have been invaluable.”
— Santo M.

If you’re ready to work directly with me as your personal mental performance coach, schedule a free introductory call above.

Eli Straw

Eli is a sport psychology consultant and mental game coach who works 1-1 with athletes to help them improve their mental skills and overcome any mental barriers keeping them from performing their best. He has an M.S. in psychology and his mission is to help athletes and performers reach their goals through the use of sport psychology & mental training.

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Mental Training Courses

Learn more about our main mental training courses for athletes: The Confident Competitor Academy,  and The Mentally Tough Kid Course.

The Confident Competitor Academy  is a 6-week program where you will learn proven strategies to reduce fear of failure and sports performance anxiety during games. It’s time to stop letting fear and anxiety hold you back.

The Mentally Tough Kid course will teach your young athlete tools & techniques to increase self-confidence, improve focus, manage mistakes, increase motivation, and build mental toughness.

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Master Your Mental Game With One-On-One Coaching

Get one-on-one mental performance coaching to help break through mental barriers and become the athlete you’re meant to be!

Master Your Mental Game With One-On-One Coaching

Get one-on-one mental performance coaching to help break through mental barriers and become the athlete you’re meant to be!